Destination Medical Center (DMC) Goals and Metrics

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Destination Medication Center Goals and Metrics


Attract Private Investment Leverage public investments to attract more than $5 billion in private investments to Rochester.	Job Creation Create more than 30,000 new jobs, with workforce development strategies that support that growth	Generate Additional Net Tax Revenue Generate approximately $7.5–$8.0 billion in new net tax revenue over 35 years.	BECOME THE DESTINATION FOR HEALTH & WELLNESS Achieve the highest quality patient, visitor, and community member experience both now and in the future.
February 2024	May 2024	September 26, 2019	September 2023
March 23, 2023	September 30, 2021		November 2022

COMPREHENSIVE STRATEGIC PLAN:

Create a comprehensive strategic plan with a compelling vision that harnesses the energy and creativity of the entire region.

DMC and Bold

Destination Medical Center (DMC)

Results (Work Products)

First Phase (2020) Summary of Results as reported per DMC Second Phase Forward report.

New Jobs

Rochester added approximately 7,700 positions over the past five years, with growth concentrated in healthcare and additional jobs added in retail, hospitality, research and office segments. More than 80 percent of the new jobs paid more than Rochester’s Area Median Income of approximately $75,000. More local women and minority owned businesses are needed to fulfill the DMC vision and the project is on track to meet its 2035 jobs goal.

New Investment

Private investment during Phase 1 exceeded goal and totaled $963 million, which leveraged $98 million of public investment, including TIF funds. In all sectors except hotels, actual buildouts exceeded planned square footage. Projections indicate strong Phase 2 public funding while the impact of COVID-19 will influence how private investment occurs in 2020-2024.

New Tax Revenue

Phase 1 programs and investments delivered a tax revenue impact equal to roughly 12 percent of the goal, ahead of projections. New job creation has been the main driver of increased tax revenue. The impact of the COVID-19 pandemic on future tax revenue projections is being analyzed. DMC is working with the city and other collaborators to update the relevant economic models and projections.

Plans and Prototypes

To create the DMC Development Plan, DMC EDA recruited a group of the nation’s leading development and planning consultants to work in collaboration with the City of Rochester, Olmsted County, Mayo Clinic and community stakeholders. More detailed planning exercises with numerous organizations have also occurred, focused particularly on public realm planning, mobility options, housing needs and downtown energy district planning.

Transforming Experiences

The DMC team forged new partnerships with a range of community stakeholders to advance DMC’s core goal of delivering the highest quality patient, visitor and community member experience now and in the future. The “When in Rochester” app and a new RDA Ambassadors program grew out of ongoing efforts to ease stress for visiting patients and their companions and improve their stay experience from arrival through shift from clinical care to free time and end-of-day activities.