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We Bike Rochester Programs

PlanScape Impact(s): Health ; Sustainability ; Transportation
Public Pinned Report by We Bike Rochester
Last modified: September 14, 2023




Two programs: Bicycle Benefits discount program; Bicycle Benefits discount program.   



Message from We Bike Rochester 



We Bike Rochester facilitates two different primary business focused efforts.  



Bicycle Benefits


Works by having businesses offer small deals and discounts to anyone arriving by bike. Currently we are at 30 businesses locally who are participating with several more on the way, nationally there are thousands.

The program works by having customers who arrive by bike show a helmet sticker when they pay at a participating business.

Participating businesses also sell these stickers for $5. The reality is that it is a form of advertising, maximizing customers (and parking space) for whatever the businesses deem to be an acceptable customer acquisition cost. There is no cost for businesses to join if they work through We Bike Rochester.  

More info here: 

Bicycle Friendly Business Certification


The application is a checklist that helps businesses assess what they are currently doing to encourage and facilitate employees and customers arriving by bike and for general bikeability in their area of town.

The application places a great deal of importance on transportation equity. Recent immigrant communities, BIPoC communities, and LGBTQIA+ communities have long born the brunt of transportation inequality and that results in less access to so many opportunities. 

The application and assessment cost is nominal for small businesses and is based on number of employees. Retail, office, manufacturing, non-profits, and places of worship have all gone through this process. There is also a similar process for colleges and universities. 

More info here:




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Mayor Kim Norton End Hunger Meeting 2023-09-13



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Project Phase Definitions
The following defines the various project phases:
  1. Available - a product, program or service is in production
  2. Develop - program or application is being developed
  3. Plan - idea is solid, stakeholders are identified, and there is strong commitment to go forward from all parties.
  4. Concept Phase - idea scoped out with enough details to give an early sizing and/or to build a proof of concept
  5. Pre-concept Phase - an early idea or a requirement.
About Beam
  • For the commercial sector, we tend to register startup activities (new companies and new commercial projects) that bring diversification and high-impact opportunities to the area.
  • For the non-profit sector, we wish to shine light on all the organizations and services that otherwise labor under relative obscurity.
  • Our hope is that will encourage cross-sector collaborations and creative solutions.

While there are a number of registries in the community,'s  distinct value is to pilot a database with a data structure and categorizations that answer the questions such as: What organizations or projects/programs in our community that have purported relevance with some of the over-arching focuses put forward by initiatives such as DMC, J2G and Health Improvements?

This database could be used as one of the ways to explore the capacities of the community. If you are someone on an exploratory journey to learn about the greater Rochester community. could be an interesting first step.

Links to Beam sub-sites 
Sample of Beam sub-sites: